The eeBoo brand identifies as "Woman-owned, Mother-run, Sustainable-sourced." eeBoo creates refreshing toys and gifts that are 100% original and meant for wholesome individual or family play. The eeBoo Piece & Love jigsaw puzzles are 90% recycled and created using original artwork from illustrators around the world. Per the eeBoo team, "Piece & Love Jigsaw Puzzles offer a fresh, impactful way to pass the time at home without scrolling on a phone. Enjoy in solitude or as a family."